Posts Taged tech

How to choose the right channels for Digital Marketing?

Everyday the world is more and more diverse. People are consuming more information than ever, through different communication channels, how to deal with this multi channel behavior in digital marketing is a question for a lot of companies.

Before choosing the best digital marketing channels for your communication strategy you need to be aware of your public, not only what they want from you but also the way your business add value to their lives. It’s also important to communicate that to the audience, in ways that are simple to understand, this has to do with your image, so before showcasing your company to the virtual world, is important to invest in branding and design.

Once you are ready to put your company out there in a way that shows professionalism and credibility, it´s time to choose the channels that will be used to spread the word. Nowadays  there is a lot of options to do that, each with its own characteristics.

Company Website

The websites are a great tool for improving and creating a relationship between companies and the clients, and the age of internet is to blame.

It´s a lot easier for customers to search for services and products or to contact companies through internet researchers, other than going out to do it.

With that said, it is very important to invest in well done websites, with clear information, showing what the company does and what would be the steps to buy those services and products.  

In case your website is not clear and it does not contain all the information your clients need, this strategy can backfire, so it’s extremely important to take really good care of your website, otherwise it can make you lose opportunities instead of gaining.

 

E-mail marketing

If you think about all the recent innovations in social media, the email is an old tool, but it’s still essential and strong, and can bring satisfactory results.

If used in the right way, this resource is very efficient  in nurturing the leads with relevant content, to those who are looking for solutions or just have an interest on the subject.

But caution is necessary, bringing to your leads relevant content with the right frequency must be a concern, otherwise it can be viewed as spam or as something unwanted and annoying.

 

Social Networks

The Social Networks have completely changed the internet and the way people behave inside of it. This relationship and advertising channels are one of the greatest trends on the decade.

They have the advantage of creating na virtual environment that is more human, it’s interactive and can create a closer relationship with clients.

On social networks, people can have a direct and personal contact with brands. Each social network has it’s own characteristics and target group, the strategy for each one of them has to reflect on those specificities.

The content shared is not the same for every social network, and it has to be shared at the right time and for the right people.

 

Blogs

Blogs have won a lot of attention in the digital marketing field, they offer relevant and useful content that have a long term impact. What you write on the internet never disappears, that’s why articles on blogs can generate results even after a long time.

Blogs are amazing to build an audience and fidelize people, if your articles are well written your readers will see you as an authority on your field of work.

Like all the other channels the effectiveness of blogs has to do with the way you use this tool.

Strategies must be build around this channel and the content needs to be created the right way, blog articles should have a simple and clear language, must not be very complex and must be posted with a certain frequency.

 

After knowing that all of this channels are good options is hard to choose which one to invest in. Using all of them in an integrated way is a great option, if you know how to invest and use each channel in the proper way. Let me know what do you think? Have a successful digital marketing channel?

Top 10 Free Tools any Startup should use

top-10-tools-any-startup-should-use
Running a Startup is a multi-task job, that keeps you working on a zillions of issues/projects/requests in the same time, doing this depending only on your mind will drive you to fail. Thanks God that there are free tools to help you handle almost everything like a Boss, here you can find Kenrys top selected tools, enjoy it.

1. Trello

Trello
Trello is the free, flexible, and visual way to organize anything with anyone.” that is the tag line of Trello, and yes it is free and flexible, for example at Kenrys we use trello to manage everything, we have board for clients, will multiple lists like contacted, follow-up, won & lost. in addition to another boards, for daily task, new ideas & financials. We do recommend that you use Trello in your daily activity it will let you focus on the things that matters.

2. Image Compressor

compressor.io
As a tech Startup you’ll edit images on daily bases, on marketing campaigns, e-mails, projects, etc. and the biggest challenge is to keep all images in a small size cause they will be used over the internet. (smaller the size, smaller the loading time).
Compressor is a magical tool that let’s you compress the image size without messing the good resolution of the image.

3. Rapportive

rapportive
To talk honestly we love this tool and we are pretty sure that you’ll love it too, rapportive is an add-on tool to your Gmail (or Google Apps Mail) that simply search LinkedIn for any e-mail address you type.

 

So you keep connected with all business people from within your Gmail. Note: Sometimes at Kenrys we use this tool to search for LinkedIn profiles using only the person e-mail. BTW (This option is not available in LinkedIn itself).

4. Zopim Live Chat

Zopim
Zopim is the online chat tool we are using on our website, you can see it on the bottom right of this page or maybe you are chatting with on of our customer support team now.
Note: Zopim is free for one agent only, if you need more than one agent or multiple departments you have to go for a paid account.

5. Awesome ScreenShot

Awesome ScreenShot
Awesome ScreenShot is a chrome extension and a Firefox plugin that let’s you Capture all or part of any web page. Add annotations, comments, blur sensitive info, and share with one-click uploads.
Note: If you need to send a screenshot to anyone over the Internet, you just capture the screenshot and the plugin will upload it and give you a link on their server for a whole month for free.

6. MailChimp

Mail Chimp
You will need to send multiple hundreds of e-mails either to say Happy New Year to your clients or to send an e-mail marketing campaign. then MailChimp is the best tool for you.
Note: If your list is less than 2000 e-mail accounts, then you’ll use mail chimp for free.

7. Invoice to Me

Invoice Me
Invoice me is a very simple tool that lets you create your invoice online, then you can download it in PDF to send to the client directly.
Note: You can edit the invoice name and do the same for a quotation or a price list.

8. Google Calendar

Google Calendar

We use Google Calendar not only in organizing meetings and events but also to organize the time sensitive tasks. Bonus: You can set SMS Notifications, by adding your mobile number (Available for Egypt) on the mobile setup. and you will never forget a thing.

9. pexels

Pexels
We are all concerned about copyrights when it comes to photos for a product or a campaign or even for the daily social media. Pexels is a free stock of photos for commercial use.

10. mail track

MailTrack
We’re all used to ✓✓ from Whatsapp, and we had to stick them into Gmail. You know how it works. One green ✓ means the message was sent and a second ✓ confirms your recipient read it. Know who and when they opened your email!
The above are the top 10 Free Tools any startup should use, We know that there are millions of tools out there, so we want to hear from you, let’s know what tool do you use or like and also let’s hear your feedback. Be Productive & Good Luck.

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